7/24/2007
Bill Lester
Ballew & Lester Partner with Allstate at O’Reilly Raceway Park
Indianapolis, IN (July 24, 2007) -Billy Ballew Motorsports announced today that Allstate will serve as the primary sponsor of the No. 15 Chevrolet Silverado NASCAR Craftsman Truck driven by Bill Lester Friday at O’Reilly Raceway Park (ORP).
The July 27 race will mark the second consecutive year that Allstate has teamed with Lester at ORP for the annual NASCAR Craftsman Truck Series (NCTS) event. Lester has five previous runs at ORP, with a best start of 11th place in 2002 and his best finish of 14th place in 2006 in the Allstate truck
Billy Ballew Motorsports has five previous starts at the .686-mile short track just down the road from the famed Indianapolis Motor Speedway. The team has a best start of fourth in 2005 and a best finish of 11th in 2004.
“Allstate is thrilled to continue its support of Bill Lester, said Pam Hollander, Allstate director of integrated marketing communications. “Bill has enjoyed a great career to date and we’re proud to support him as he works to achieve his goals in racing. We are equally excited to make this happen the same weekend as the Allstate® 400 at the Brickyard®.
Allstate is the official auto, home and life insurance and retirement products sponsor of NASCAR. In 2007, Allstate will continue to promote its entitlement of the Allstate® 400 at the Brickyard® and its commitment to NASCAR fans, and promote diversity through a variety of integrated marketing programs, promotions and national print, television and radio advertising. At ORP, for example, Allstate will conduct a consumer promotion where two lucky fans will win a spot on Bill Lester’s Pit Crew and sit track side during the Power Stroke Diesel 200.
“I am excited to have Allstate on board with Billy Ballew Motorsports this weekend, Lester said. “They are the title sponsor for Sunday’s NEXTEL Cup race at the Indianapolis Motor Speedway, in addition to being a part of the No. 15 team Friday night. I am also excited to welcome two lucky winners of the Allstate drawing to be a part of my team. It is an honor to have Allstate on the race truck, and we look forward to bringing home a good run for them on Friday.
The NASCAR Craftsman Truck Series Power Stroke Diesel 200, presented by Ford and International will be held Friday, July 27, 2007 beginning at 8:00 p.m. EST. The 200 lap, 137.2 mile event will be televised live starting at 7:30 p.m. EST with MRN and their affiliate station coverage beginning at 8:00 p.m. EST.
Submitted By: Philip Hampton
